WEB 2.0
For a short introduction to what web 2.0 is about, watch this cool video: the evolution of communication in just under 5 minutes.
"The first business in Scotland and probably the UK to offer hands-on Web2.0 Services"
"Rene's approach to using social media to promote tourism is unique"
Dr Jim Hamill
BOOK RENE
Social Media Marketing:
Recent Articles
- Inverness Tweet up
- Aviemore Tweets hitting the right note
- 77 Million Pound Target for Social Media-Led Site
- Inbox Buster! Use Social Media To Reduce Your Email by 80%
- Upcoming Destination Management Portals
- 4TM on Your Mobile
- Oh wow! Analysing and Graphing Social Network Content
- Social Networking in Schools and Colleges
- Marketers Attack! Why Social Media Redefines Marketing
Blogs
TRACKING TOURISM
by Highland Business Research
Vicky's Blog
Welcome!
Tuminds was created out of a passion for tourism in Scotland, and our mission is to improve communication and collaboration within the sector and with the world market.
We offer training, consultancy and outsourcing services aimed at improving IT skills and e-marketing, making the most from web 2.0 opportunities, improve communication and develop partnerships.
Most of our clients are economic development agencies and destination management organistations who book Rene for e-commerce / e-tourism workshops, presentations and our latest service, Web 2.0 projects. But I also provide these services for any size Tourism business interested in marketing their business using the new opportunities of Web 2.0. Recently we've done some work for Glamis Castle, Aberdour Hotel and Camera Obscura Edinburgh.
Why Tourism?
We love Tourism! Love the interaction with visitors and building
customer relationships. Tourism should be an industry that is working together
on making connections between the visitors but also between the different
sectors in Tourism. Unfortunately that's not always the case.. That's where
TuMinds can help, we specialise in making connections..
Why Web 2.0?
We love technology and the way social media is empowering people.
It improves quality and brings people closer to each other, world wide.
It's all about building networks and relationships and knowing how to connect
to your target customer.
Rene: "I love passing on my knowledge and experience gained in tourism
and enthusing others of the opportunities the new social media trends offer".
Contact Rene, if you are looking for an energetic speaker and no-nonsense
consultant.
what we are up to
Inverness Tweet-up
Rene has been talking about organising a Tweet up for months and last Friday
the 19th of June the first Inverness Tweet up was a fact! The Kingsmills
hotel in Inverness very kindly offered the room for free and laid on a fantastic
spread of tapas. Only seven people showed up but we had 147 people watching
it online over a 2 hour period. We even had a “tweeter” over
from London who made an extra effort to join us at the Kingsmills hotel.
More
ASSC Members' Conference "Embrace the Future"
Rene delivered a workshop on How to Manage your Online Reputation at the
Association of Scotland's Self-caterers Conference on 10th November. The
workshop aimed to give more info on connecting with your online customer
via blogging, using sites like Tripadvisor, Youtube, Facebook and other
tourism related web sites. Also setting up Google adword campaign was part
of the workshop.
Film
Crew Friendly Scheme Launch!
Tuminds has been asked to assist in setting up a "Film Crew Friendly
Scheme" by the Highlands and Islands Film Commission. The first workshops
to connect the film industry with the accommodation sector see the Film Crew Friendly web site.
Aviemore
& the Cairngorms Webportal Launched!
VisitAviemore, the new webportal for Aviemore and the Cairngorms Destination
Organisation launched in July 2008. This portal combines hard information
supplied by local businesses with visitor generated content like blogs and
videos. A true Web 2.0 experience. 4TM
Services (a partnership of Tuminds and Open Brolly) acted as consultants
and project managers for the project and continue to be involved. Read
more
B&B
Conference, Inverness
Thursday
6th of March the first B&B conference was held in Inverness organised
by the "Right Direction Group". Rene did two workshops to inform
tourism businesses on the opportunities of the internet and how to improve
your web site.
Scotland
United: 'Invest in Scottish Tourism'
Rene has spoken at Scotland's National Tourism Conference on Wednesday 5th
of March 2008 at Murrayfield, Edinburgh. The conference was the highlight
of the Scottish Tourism Week 2008 (4th -11th March) There was a strong interactive
focus to the day and delegates had the opportunity to debate and discuss
topical issues.
GreaterSpeyside Web
Portal
The Greater Speyside portal is growing and will undergo some more big improvements
soon. Watch this space! In the meantime if you like to promote your business
free of charge on the web portal promoting Moray and Speyside click here...
E-Tourism Workshops
In conjunction with the Scottish Tourism Forum and Highlands and Islands
Enterprise Rene joined the e-tourism roadshow and visited Lochgilphead,
Fort william, Skye, Stornoway, Forres and Inverness with a series of e-tourism
workshops in 2007 and Wick, Kirkwall and Lerwick this spring.
E-Commerce presentation for Highland Export Club
Showing the opportunities of using free available techniques to get
more business from their web site.
(Feb 2008)