Social media presentation for BDL hotel group

25 Aug, 2012Blog

Social media for the BDL hotel group

We’ve been invited to present a social media session for the BDL hotel group at the Crowne Plaza Marlow during the last general managers conference.

The theme of the conference was improving customer service which fitted in really well with my social media presentation.

We’re a big believer and supporter the power of social media to improve customer service for the hotel and hospitality industry and have seen some great examples of hotels using it well and to their advantage.

However there are also many hotels on social media channels but not using it to their advantage and instead of responding to customer questions and interactions just using it to spread their own (marketing) messages. Remember it’s called social media and will only work if there is a two way communication. And what a great opportunity for hotels to connect with existing and potential customers via Facebook and Twitter to name a few.

The photo was taken during the morning session where the division directors presented an entertaining and brilliant video which lead into the Olympic rings. 5 Directors, 5 rings, 5 messages. It’s still in my head! ;)

Several people requested links to the examples I’ve used during my presentation.

See the links below, email me if you like to receive a copy of the slides

Social media fad video

Tips on how to get started with social media

Pillow Castle story Huffington Post

Pillow Castle story customer blog

 

 

About The Author

Social media speaker and consultant. Ex-hotelier and retailer. Call me if you need help with creating, developing and managing your online presence and reputation using social media. Tel: 01463 231375

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