Our services for sme's

• Training and Consultancy

• E-marketing
• Site Statistics
• Effective e-tools
• Web site consultancy
• Web 2.0 Opportunities
• Search Engine Optimisation
• Content Management Systems

• Partnership Development
• Restaurant out-sourcing
• Business start-up

• Customer Service
• Quality Assurance
• Mystery visits

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book a one to one consult

Do you want to improve your website and

e-marketing but don't know where to start?

Ask Rene!

Private consults are available from half day sessions to whole days, and start from as low as £250 plus VAT and travel expenses. Email Rene.

e-tourism consultancy

Coming from a small hospitality business background myself I can easily identify myself with the challenges you face on a daily basis. Heavy workload, and time is precious to say the least. Therefor I have developed a few simple and quick approaches to help you improve the business using technology you probably already have to its full potential.

Manage your Online Reputation and get more business from the internet
What are your customers saying about you on the internet? People are sharing their experiences, recommendations and complaints with each other. Comments that can be viewed by millions. Knowing what they are saying about you and responding to it is essential to maintaining your reputation. Connecting with your online customer is vital to increasing your business from the internet. Manage your online reputation and connect with your potential customers via blogging and by using sites like Tripadvisor, Youtube, Facebook and other tourism related web sites. Also setting up effective Google adword campaigns can increase your visibility on the net.

Using technology to save time
Technology should save you time, not create more work. I'm happy to make you aware of the tools available which can make running your B&B, Guesthouse or Hotel a lot easier. Not in "Techy" language but in normal easy to understand terms.

Improving your website
It's not always easy to discuss your plans, needs and ideas for your web site with a web developer/designer. If you can do with some advice on improving or updating your web site, or maybe you're looking for techniques to measure the effect of your web site by using site statistics, Google analytics, or you want to upgrade your exisitng web site to an e-commerce web site? Need help setting up Google Adwords? Click here for more info

Measuring Accessing and Analysing your site statistics
My background is in Retail where every data is measured and analysed. Knowing who your customers are, where they're from and what they're looking for is an important part of running any business serious about providing an excellent service.

partnership development

Working together in Tourism is a great passion of mine and in my time as hotelier I worked with several other tourism businesses to promote my own business more effectively. And the good thing is that all parties involved benefit. Due to my network in Tourism I can bring you in contact with others who are also interested in working together. Email Rene.

If you are based in Moray or the wider Speyside area a good way to find other businesses and services is registering your business on www.greaterspeyside.com.

Restaurant out-sourcing

Offering good food is an important service to guests. For small and medium sized hotels it can sometimes be a struggle to offer the quality you would like and keep it economically viable at the same time. Outsourcing the restaurant facility is a good way to overcome these problems. There are potentially a lot of benefits for both hotel and restaurant. It is however very important to find the right partner as you will be working closely together and the businesses depend on each other.

Whith experience of outsourcing the restaurant whilst running Cluny Bank Hotel we can advise on the pro's and cons, the pitfalls, the agreement etc.

mystery visits

Nowhere is success more heavily dependent on good customer service than in the tourism industry. It is the interactions with people and the service that visitors receive in a place or business that add most to the experience they take home.

So the attraction of new customers, the retention of existing customers and the creation of customer loyalty are fundamental to success in this sector. Attracting staff with a service minded attitude is important as well as good training. Introducing a Quality Assurance scheme is a good way to ensure your team is focussed on the same goals as you are, so think about achieving Hospitality Assured or Investors in People standards.

Continual monitoring, training and evaluation of your team are vital in key areas such as service delivery. Mystery Guest programmes for Hotels & Guest Houses, Restaurants and Cafes, with professional assessors who can provide an accurate account of the interaction between staff and customers, assess the quality and efficiency of your operation.

Mystery Shopping is a valuable tool to check if your standards are being delivered by your staff. It enables you to analyse the experience you deliver from a customer's perspective.